creative consulting Agency specializing in sport and lifestyle.

the agency

Founded by Christophe Ameeuw, WE RIDE THE WORLD is a creative consulting Agency specializing in equestrian, sport and lifestyle. It focuses on project development & management, events & conferences, sponsoring, on and off -line marketing and communication.

the founder

Christophe Ameeuw is an entrepreneur from Belgium and a well-known figure in the equestrian world, founder, creator and organizer of some of the world most prestigious show Jumping events for the last 20 years.

A true pioneer, he is renowned for having transformed show jumping competitions into world class events bringing together the best of sport, lifestyle and entertainment. His mission to bring his sport under the international spotlight led to the creation of innovative competition formats and equestrian initiative in a constant quest to attract new audiences around the world.

He also owns and operates the breeding and Olympic training equestrian estate Ecuries d’Ecaussinnes in Belgium and consults for various international equestrian and sporting projects.

Christophe is newly appointed on the Advisory Board of Dragone, the entertainment group of world-renowned creative talent Franco Dragone (Cirque du Soleil, Cecile Dion, House of Dancing Waters, Le Rêve, La Perle…).

As of March 2023, Reverdy Benelux, the exclusive distributor for Reverdy Nutrition in the Benelux will join the Nutrition & Supplements department of the Equine Care Group (ECG N&S). Christophe Ameeuw and his team become Agent for Equine Care Group N&S. They will continue to service their existing clients and focus on the development and sales of the ECG N&S portfolio to professional stables, trainers, and breeders in Europe and all around the world.

20 years of experience, more than 60 unique events

The team of We Ride The World counts under its belt the Asia Horse Week in Hong Kong, the Rolex TOP 10 in Paris and Brussels, the Riders Masters Cup in Paris and New York, the Audi Masters in Brussels, the Paris Gucci Masters, the Longines Masters Series (Paris-Hong Kong-Los Angeles, New York-Lausanne) and the Rolex Chantilly Masters.